The Agency Business 2024

CHAIR: Anna Sjölund, ASM GLOBAL (SE)

What is the future of the agency model? With writer and actor strikes impacting music departments, numerous corporate shifts in the last few years, and a number of independent outfits flourishing, the agency sector continues to evolve. And with larger offices investing in research teams and AI or buying event brands outright, even the definition of ‘full service’ is changing.

Meanwhile, as agents call for more transparency from festivals and lower merch fees from venues, some promoters say they’re overtasked around shows. The booking agency business remains one of the fastest changing sectors of the business, and ILMC’s annual spotlight on the sector will get stuck into the details…