A&R in 2024: Unchartered territory

CHAIR: SALLY DUNSTONE, PRIMARY TALENT (UK)

When the routes to success are less defined than ever, how is the industry breaking acts in 2024? This session will explore how promoters, agents and managers are getting creative with artist development in an era where the cost of touring has peaked and audience behaviours are rapidly changing. From growing fanbases to securing funding, establishing alternative revenue streams to innovating live strategies, panellists will share top tips to boost burgeoning artists to the next level and ensure their longevity.