Latin Live: Agents, managers & building blocks

CHAIR: MICHEL VEGA, MAGNUS talent agency (US)

With a panel of internationally recognised agents and managers working with key Latin artists, we ask what is the view of promoting the genre through their lens.  What are the key trends within touring and live work, and how do they foresee expanding their artists’ reach into Europe and beyond? What is it like working a Latin act compared to other genres? Are there particular challenges and benefits that we need to be aware of? Are there challenges specific to location? Finally, we get the manager’s view on how the recording industry and other sectors are supporting Latin growth alongside the explosion in live touring.