Soapbox Sessions i

Taylor Swift & the Rise of the Concert Film
11:30-11:45
Marc Allenby, Trafalgar Releasing

Marc Allenby from Trafalgar Releasing, the firm behind multiple record-breaking global releases from artists including BTS, Taylor Swift, Beyoncé, Coldplay, Metallica, and ABBA, gives an introduction to event cinema. He will discuss the release strategies and business structures of this emerging industry via Swift’s box office smash The Eras Tour.

Your Future Ticket Buyer
11:45-12:00
Ella McWilliam, Full Fat Agency
Award-winning creative PR and comms agency Full Fat delivers a deep dive into audience festival trends and habits for 2024. The agency shares insights from the 2023 season, advises on campaigns and partnerships for 2024, and the power of TikTok.

Dreamland: It’s all swings & roundabouts
12:00-12:15
James Penfold, Dreamland Margate

Dreamland’s history has seen more twists and turns than a white-knuckle ride, but the value of the UK amusement park has held true for over a century: to entertain and delight. Since the 1950s, the seaside site has hosted gigs from Tom Jones, Status Quo, The Who, Slade, and many more. With a mix of indoor and outdoor venues, alongside vintage rides, retro arcades, and a roller disco, Dreamland is a ready-made festival site. Hear how the team hang on for the ride.

Earth Aid Live: Building on a legacy
12:15-12:30
Harvey Goldsmith
Forty years on from the iconic Live Aid concerts, promoter Harvey Goldsmith is spearheading a new global charity concert series: Earth Aid Live. The “revolutionary” concert series is slated to take place in five continents over a single weekend in 2025 in a bid to combat climate change. Here, the legendary promoter discusses how he is once again leveraging live music on a scale seen only a handful of times and uniting the masses with a shared mission.