TEL: Standing Out in a Crowded Market

CHAIR: CHRISTOPH SCHOLZ, SEMMEL CONCERTS (DE)

Competition has never been fiercer in the touring entertainment sector, with more and more companies ramping up their activities. And, as anyone who’s been in the industry long enough will tell you, this isn’t like promoting concerts, where the audience already knows the star – promoters have to find and develop new audiences and that takes a very particular set of skills.

So what are the best ways to cut through in a crowded market? How do you find new audiences and communicate with them in the most appropriate way to sell tickets? What are the best ways of identifying and working with venues? A panel of promoters and venues from across the spectrum share their top tips.