Latin Live: The Promoter’s View

CHAIR: Jorge PEREZ, ASM GLOBAL (PR)

There’s no denying that Latin is on the up. The Reggaeton wave is still in play but it has created a space for other genres to fill, and the scene is continuing to grow. The genre is now truly global, and we are seeing success at arena and stadium level with a strong grassroots scene to support it.

And with global deals now being struck and new opportunities for independents and multinational promoters alike, where is this huge scene headed, and who are the sector’s key figures? Bringing together a lineup of leading figures from the scene, we discuss what to expect from the Latin genre in the future. And with great new artists coming out of Mexico and now Spain, what’s the future of artist development and who’s next to emerge?